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  <url>
    <loc>https://www.hairtium.it/products</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
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  <url>
    <loc>https://www.hairtium.it/products/multisystem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/fafb14a2-14dc-4b8e-904b-10e9ee9bc7fa/multicare.jpg</image:loc>
      <image:title>Products - multi system - MULTICARE</image:title>
      <image:caption>Vegan multifunctional leave-in conditioner for professional technical services A lightweight, acid-balanced spray (pH 3.9) that delivers perfection, protection and personalization to every hair type. Formulated with Phyto-Keratin, Argan Oil and Linseed Oil, it detangles, smooths and seals the cuticle, restoring balance and shine to hair stressed by technical treatments. Benefits: •⁠  ⁠Equalizes porosity and rebalances hair after alkaline services •⁠  ⁠Protects against heat, mechanical stress and color fading •⁠  ⁠Speeds up drying and improves styling control •⁠  ⁠Ideal as Pre-Color, Pre-Form or Pre-Bleach treatment •⁠  ⁠Adds body, softness and long-lasting luminosity •⁠  ⁠Vegan, lightweight and non-rinse formula ACTIVE INGREDIENTS Argan Oil – Rich in Tocopherol (Vitamin E), a natural antioxidant that prevents structural damage, protects from oxidation and enhances shine. Wheat Proteins – Strengthen damaged fibers, restoring density and resilience for smoother, fuller hair. Linseed Oil – Softens and smooths with emollient action, improving elasticity and cellular renewal for luminous, silky results. Soy Amino Acids – Rebuild internal bonds, increasing resistance during color or form services. For flawless results at every technical step — smooth, balanced and brilliantly protected hair.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/6e3bb50e-27bb-463d-b62b-cc9e92cdd147/multiplus.jpg</image:loc>
      <image:title>Products - multi system - MULTIPLUS</image:title>
      <image:caption>Smart additive for color, lightening and toning services — repair, protect, perfect. Much more than a protective additive, MULTIPLUS is a revolutionary bio-repair booster designed to rebuild and strengthen the hair fiber during any technical service from colouring to bleaching. When mixed with Pictum Color, Imperium Toner or Deco 9 Level, it enhances the restructuring power of each formula, delivering visibly healthier, stronger, and shinier hair after every application. Benefits: •⁠  ⁠Reconstructs and protects hair fibers from oxidative and alkaline stress •⁠  ⁠Improves elasticity, softness and long-term color durability •⁠  ⁠Balances the pH, hydrates and nourishes the scalp •⁠  ⁠Creates smoother, creamier mixtures for perfect technical performance •⁠  Contains lipids, proteins and antioxidants active ingredients</image:caption>
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  <url>
    <loc>https://www.hairtium.it/products/hexentya-biotic-redensifying</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/f5f98bf5-c412-4a14-831b-07fa502cc178/Screenshot+2026-02-21+at+11.23.59.png</image:loc>
      <image:title>Products - hexentya biotic redensifying - BIOTIC SHAMPOO REDENSIFYING</image:title>
      <image:caption>Energizing and fortifying shampoo A stimulating shampoo formulated with Alpha-Glucans, Activated Charcoal, and Trico Complex to promote scalp vitality and strengthen the hair fiber. Ideal for stressed or thinning hair, it gently cleanses while rebalancing the scalp’s microbiome. • Revitalizes and strengthens the roots • Stimulates microcirculation and oxygenation • Helps prevent hair thinning and loss • Leaves the scalp purified and the hair fuller and more resistant</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/72191e05-8c05-4282-863c-f4a13d962ba7/Screenshot+2026-02-21+at+11.24.04.png</image:loc>
      <image:title>Products - hexentya biotic redensifying - BIOTIC REDENSIFYING LOTION</image:title>
      <image:caption>Intensive probiotic anti-hair loss treatment A powerful reactivating lotion that combines Alpha-Glucans, Zinc Lactate, Trico Complex, Vitamins, and Botanical Extracts to restore balance, strengthen follicles, and stimulate healthy hair growth. • Reactivates the hair growth cycle • Reinforces follicular structure and scalp health • Helps counteract androgenetic hair loss • Provides lasting freshness and renewed density</image:caption>
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  </url>
  <url>
    <loc>https://www.hairtium.it/products/hexentya-biotic-balance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/5695b1c6-0937-46c1-88cb-ea1faf812d49/Screenshot+2026-02-21+at+11.23.52.png</image:loc>
      <image:title>Products - hexentya biotic balance - BIOTIC BALANCE SHAMPOO</image:title>
      <image:caption>Rebalancing post-biotic shampoo A gentle, microbiome-restoring cleanser ideal for impure or irritated scalps affected by dandruff or excess sebum. The synergy of Fermented Oat, Erylite, Sage, and Sodium Gluconate purifies while maintaining the scalp’s natural hydration and comfort. • Detoxifies and soothes the scalp • Balances sebum and eliminates impurities • Strengthens the skin’s natural defenses • Leaves hair fresh, light, and radiant</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/6c697c79-7f37-4da6-9479-c1fcb91f33ed/Screenshot+2026-02-21+at+11.23.46.png</image:loc>
      <image:title>Products - hexentya biotic balance - BIOTIC CARBON PEELING AND WHITE CLAY</image:title>
      <image:caption>Detoxifying exfoliating treatment for scalp and face A gentle yet powerful exfoliant that purifies and renews both scalp and skin. Vegetable Charcoal and White Clay work in synergy to absorb impurities, dandruff, and excess oil, leaving an immediate feeling of cleanliness and freshness. • Deeply detoxifies and refines pores • Removes dead cells and product build-up • Regenerates and rebalances the scalp • Suitable for both scalp and facial use</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/a4b94c80-c79a-48c5-a30b-d64f781bf32c/Screenshot+2026-02-21+at+11.23.39.png</image:loc>
      <image:title>Products - hexentya biotic balance - BIOTIC ACTIVE LOTION</image:title>
      <image:caption>An intensive balancing treatment that restores scalp purity and comfort. Enriched with Zinc, Activated Charcoal, Alpha-Glucans, and Menthol, it regulates oil production, relieves irritation, and combats dandruff formation. • Purifies and refreshes the scalp • Reduces dandruff and sebum excess • Soothes irritation and redness • Ideal as a leave-in tonic for lasting freshness</image:caption>
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  </url>
  <url>
    <loc>https://www.hairtium.it/products/hexentya-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/c6cf1943-8228-499c-9740-e461e76a6b51/Screenshot+2026-02-15+at+13.50.37.png</image:loc>
      <image:title>Products - hexentya beauty - HEXENTYA BEAUTY</image:title>
      <image:caption>Hexentya Supplement An essential and targeted formula: selected botanical extracts, sulfur-containing amino acids (L-cystine, L-methionine), vitamins, and minerals. Phyto Balance Caps completes the Hairtium system: • Advanced cosmetic care • Nutritional support • Holistic approach • Vegan &amp; cruelty-free • Scientifically informed</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/a81cd8cb-57be-425d-a1d6-8e75a6d1a8d8/Screenshot+2026-02-15+at+13.51.50.png</image:loc>
      <image:title>Products - hexentya beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/dce21177-aa6d-47fd-a2ba-e7c8d748c243/Screenshot+2026-02-15+at+13.51.18.png</image:loc>
      <image:title>Products - hexentya beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hairtium.it/products/blondimperium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/5aa574d2-df4a-4743-bbff-b1a19758b2dd/blond-imperium_shampoo.jpg</image:loc>
      <image:title>Products - blond imperium - MINERAL BLONDE IMPERIUM ACID SHAMPOO</image:title>
      <image:caption>Acidic mineral shampoo for bleached, colored or damaged hair A gentle, rebalancing shampoo that deeply cleanses and restores the natural pH after lightening or coloring services. Formulated with five mineral salts, it purifies the hair, strengthens the cuticle and enhances shine, preparing it for reconstruction treatments. Benefits: •⁠  ⁠Removes bleaching residues and rebalances the scalp to a healthy pH of 5 •⁠  ⁠Mineral complex restores strength, elasticity and brilliance •⁠  ⁠Prepares hair for keratin and creatine treatments •⁠  ⁠Ideal for all lightened, colored and sensitized hair Clean, balanced, luminous hair ready for perfect reconstruction.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/da4b91eb-edae-4cb5-91cc-dacd51beaddd/blond-imperium-mask.jpg</image:loc>
      <image:title>Products - blond imperium - BLONDE IMPERIUM KERATIN RECONSTRUCTIVE MASK</image:title>
      <image:caption>Repairing mask with Keratin proteins Intensive treatment that rebuilds and strengthens the hair fiber in just minutes. The Keratin Protein Complex smooths the cuticle, evens out porosity, and enhances color brilliance for visibly healthier hair. Benefits: •⁠  ⁠Reconstructs damaged fibers from the inside out in only 3 minutes •⁠  ⁠Evens porosity to ensure uniform toning and color results •⁠  ⁠Restores density, body and natural shine •⁠  ⁠Ideal after bleaching or coloring services For smooth, strong and perfectly luminous blonde hair.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/66dc67ef-8865-41be-8b78-f92f7b321b48/blond-imperium_spray.jpg</image:loc>
      <image:title>Products - blond imperium - BLONDE IMPERIUM SILKY ELIXIR WITH CREATINE</image:title>
      <image:caption>Silkening and illuminating treatment A lightweight, leave-in elixir that seals and smooths the cuticle for silky, shiny and resilient hair. Enriched with Creatine and natural softening agents, it locks active ingredients inside the fiber, enhancing protection and softness. Benefits: •⁠  ⁠Strengthens and protects hair from within •⁠  ⁠Smooths and seals the cuticle for a silky touch and mirror-like shine •⁠  ⁠Adds resistance, softness and a healthy finish to blonde hair •⁠  ⁠Ideal as the final step of the Blonde Imperium ritual  For a silky, radiant and irresistibly soft blonde finish.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/c0bd0440-8757-4d5c-b5ff-20e3881e5584/bleach-hairtium.jpg</image:loc>
      <image:title>Products - blond imperium - BLEACH</image:title>
      <image:caption>Compact lightening powder with Argan Oil &amp; PLEX Technology Lightening powder that lifts up to 9 levels while preserving the strength and shine of the hair. Formulated with PLEX Technology, Condensato di Zucchero Poliammino and Argan Oil, it protects and rebuilds internal bonds, keeping hair hydrated, elastic and luminous. Benefits: • Compact, dust-free texture for clean and precise application (mix ratio 1:2) • PLEX Technology reinforces the hair’s keratin structure during bleaching • Argan Oil nourishes and protects, adding softness and brilliance • Condensato di Zucchero Poliammino maintains moisture balance and comfort on scalp and skin For luminous blondes and protected, healthy hair.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/f743a811-0c25-4609-b515-68b7a9822a87/toner-2.jpg</image:loc>
      <image:title>Products - blond imperium - TONER ULTRA PLEX</image:title>
      <image:caption>The Art of Perfect Colour</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/52943c26-dd9d-48b9-bcb8-d8547de67b46/toner-umbro.jpg</image:loc>
      <image:title>Products - blond imperium - IMPERIUM TONER OMBRÉ</image:title>
      <image:caption>Natural neutral shades with New Chroma Fluid Technology Professional toners designed to darken pre-lightened hair in a single step, without pre-pigmentation or unwanted color shifts. Available in Dark, Medium and Light tones, Imperium Toner Ombré neutralizes yellow and orange undertones while redefining depth, harmony and contrast in every blonde. Benefits: •⁠  ⁠Three perfectly balanced neutral grey tones for natural, seamless results •⁠  ⁠Tones and darkens in one easy step — no pre-pigmentation required •⁠  ⁠Neutralizes warm reflections and refines blonde shades with precision •⁠  ⁠New Chroma Fluid Technology blends primary and secondary pigments for a stable, even tone •⁠  ⁠No green undertones — fast, precise and natural color correction •⁠  ⁠Ideal for toning or darkening bleached or lightened hair, even during a lightening service For refined dimension, smooth transitions and naturally balanced blondes.</image:caption>
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  </url>
  <url>
    <loc>https://www.hairtium.it/products/bond-form</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/4c40fbc1-5b78-4e30-a28d-263835d7dde7/bond-form-05.jpg</image:loc>
      <image:title>Products - bond form - STEP 1 – PREPARATORY CHELATING SHAMPOO pH 8.5</image:title>
      <image:caption>HYDROPLASTIA STEP 2 - BOND FORM</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/b73298d5-010e-46b3-bf97-09b4ce688521/hydroplastia-2.jpg</image:loc>
      <image:title>Products - bond form - BOND FORM HYDROPLASTIA</image:title>
      <image:caption>Hydration – Strength – Protection – Perfection The Hydroplastia Smoothing System enriched with Hyaluronic Acid and an advanced Nanoplasty formula delivers intensely hydrated, strong, and shiny hair. Suitable for natural, colored, and bleached hair, it improves hair elasticity, smoothness, and overall health. Benefits: Deep hydration to retain moisture within the hair fiber Increased resistance and reduced breakage Smooth and polished cuticle Enhanced hair volume and density Anti-frizz effect for long-lasting sleekness Supports hair integrity after chemical treatments Paraben-free, formaldehyde-free, easy to apply</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/d0f4b6b8-6ca5-4753-9b10-ed591e8d065d/bond-form-12.jpg</image:loc>
      <image:title>Products - bond form - STEP 3 – ACIDIFYING FINAL MASK pH 3.5</image:title>
      <image:caption>Seal – Soften – Illuminate An intensely restorative and sealing mask that stabilizes the smoothing process and enhances shine. Its acidic pH closes the cuticle, compacts the fibers, and leaves hair silky, full-bodied, and luminous. Benefits: • Filler effect for smooth, dense hair • Locks in the Re-Rounding effect • Boosts softness and radiance • Acidic pH tightens and strengthens the fiber  Leave on for 5–10 minutes for a flawless, lasting finish</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/1130bc0c-e5b1-4043-ae3b-0fe33999072e/bond-form-03.jpg</image:loc>
      <image:title>Products - bond form - STEP 1 – ANTI-YELLOW PREPARATORY SHAMPOO pH 8.5</image:title>
      <image:caption>Purify – Prepare – Brighten Chelating and toning shampoo that eliminates metal residues and neutralizes yellow tones during the preparation phase. Its balanced formula opens the cuticle delicately, ensuring perfect absorption of smoothing actives. Benefits: • Chelating and anti-yellow action • Removes metallic impurities and buildup • Gently opens the cuticle for deeper penetration • Prevents yellowing during heat styling • Ideal for bleached and highlighted hair  Apply and leave on for 3–5 minutes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/86448116-122f-4331-9821-bc01365e7ffa/hydroplastia1.jpg</image:loc>
      <image:title>Products - bond form - BOND FORM HYDROPLASTIA – NO YELLOW</image:title>
      <image:caption>Anti-Yellow – Smoothness – Protection – Radiance Specially formulated for blond, lightened, or bleached hair, this version provides all the benefits of the Hydroplastia Smoothing System while neutralizing yellow tones. Benefits: Prevents yellowing caused by heat or styling Restores hydration and elasticity Strengthens hair fiber and smooths cuticles Enhances brightness and natural shine Anti-frizz effect for disciplined, soft hair Protects the scalp and maintains hair health Paraben-free, formaldehyde-free, easy to apply</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/b7b55717-7cbb-4d5f-82d5-010ed7612f9d/bond-form-10.jpg</image:loc>
      <image:title>Products - bond form - STEP 3 – ANTI-YELLOW ACIDIFYING FINAL MASK pH 3.5</image:title>
      <image:caption>Seal – Cool – Illuminate Restorative, toning mask that seals the cuticle, neutralizes residual yellow tones, and enhances the cool blonde effect. Its acidic pH compacts the fiber and locks in smoothness, leaving hair silky, bright, and incredibly soft. Benefits: • Filler and sealing action • Boosts cool, luminous tones • Enhances softness and brightness • Acidic pH compacts and smooths the cuticle Leave on for 5–10 minutes for radiant, cool-toned results.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/833a1b93-1732-4a44-8f12-3e99e1d4d6c5/bond-form-07.jpg</image:loc>
      <image:title>Products - bond form - STEP 1 – REDUCING WAVE LOTION WITH CYSTEAMINE</image:title>
      <image:caption>Benefits: • Controlled reducing action for uniform results • Single solution suitable for natural, colored, or sensitized hair • Free from Ammonium Thioglycolate • Enriched with Cysteamine Technology for gentle, flexible reshaping • Processing time: 5 to 25 minutes, depending on hair structure Rebuilds and reshapes the fiber, leaving hair soft, elastic, and full of movement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/50ea3bad-f3cf-49dd-91da-cec6a5f5ecb6/bond-form-04.jpg</image:loc>
      <image:title>Products - bond form - STEP 2 – NEUTRALIZING FIXER</image:title>
      <image:caption>Benefits: • Reforms and stabilizes 100% of cystine bonds • Enhances elasticity, strength, and long-lasting curl definition • Conditions and lightly perfumes the hair • Suitable for all hair types — natural, colored, or treated • Quick action in 5 minutes, ready to use without dilution Locks in shape and shine for bouncy, luminous, and perfectly defined curls.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/eb877cb6-dad9-47b0-9edf-4bfff9bba942/bond-form-09.jpg</image:loc>
      <image:title>Products - bond form - STEP A – RESTRUCTURING SHAMPOO</image:title>
      <image:caption>Benefits: • Softening and body-enhancing action • Gently cleanses and restores elasticity to colored or sensitized hair • Prepares the fiber for the following reconstruction steps (B, C, D) • Strengthens molecular keratin bridges and smooths the cuticle Leaves hair supple, compact, and perfectly prepared for treatment.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/f0f3f539-4ebe-4af9-a5b1-2e0d9fdc9b37/bond-form-02.jpg</image:loc>
      <image:title>Products - bond form - STEP B – PROTEIN RECONSTRUCTIVE LOTION</image:title>
      <image:caption>Benefits: • Highly keratinizing and mineralizing action • Deeply penetrates to rebuild internal molecular bonds • Enriched with amino acids for strength and resilience • Spray evenly on each section, leave for 3 minutes, then rinse Restores protein balance and prepares hair for the nourishing mask.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/724c0b53-2aeb-4d91-8024-c254af2cdd58/bond-form-11.jpg</image:loc>
      <image:title>Products - bond form - STEP C – PERFECTING MASK</image:title>
      <image:caption>Benefits: • Nourishing and conditioning mask with Chestnut Extract and Mango Butter (Mangifera Indica) • Improves manageability and softness • Fixes the amino acids deposited by Step B • Defines and revitalizes the natural shape of the hair • Protects against dehydration with a rich lipid phase Enhances shape memory, vitality, and long-lasting smoothness.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/6bc4a72e-bc15-4812-995d-6e2dc2f0a480/bond-form-01.jpg</image:loc>
      <image:title>Products - bond form - STEP D – LAMINATING RECONSTRUCTION OIL</image:title>
      <image:caption>Benefits: • With Rice Protein and Hemp Seed Protein for intense repair • Smooths, seals, and compacts the cuticle • Adds silky brilliance and definition to both straight and curly hair • Prevents and closes split ends without weighing down • Locks in nutrients and maintains reconstruction benefits over time A final touch of light and protection — for visibly healthy, radiant hair.</image:caption>
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  </url>
  <url>
    <loc>https://www.hairtium.it/products/post-colour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674fff74476d7307b8da6b4c/21f00e8e-51ad-42d5-b486-15876ade9ec9/post-colour-shampoo.jpg</image:loc>
      <image:title>Products - post colour - NIA BIO SHAMPOO – POST COLOUR CARE</image:title>
      <image:caption>Color Protection – Shine – Softness A pH-balanced, vegan formula designed to gently cleanse and preserve color brilliance after any coloring service. Enriched with the NIA BIO Technology Complex, it stabilizes cosmetic pigments, seals the cuticles, and enhances shine for long-lasting vibrancy. Infused with Panthenol, Niacin, and Biotin, it nourishes and strengthens the hair fiber, while Pomegranate Seed Oil and a Botanical Complex of Birch, Burdock, Chamomile, and Camellia protect from dryness and oxidation. The result: radiant, soft, and perfectly balanced hair with color that stays beautiful over time.</image:caption>
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      <image:title>Products - post colour - NIA BIO MASK – POST COLOUR TREATMENT</image:title>
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      <image:caption>Vegan high-definition color with long-lasting brilliance Professional permanent hair color formulated with Superior Dyes Technology, delivering deep, luminous tones with exceptional coverage and durability. Its new vegan, cruelty-free formula ensures maximum performance and respect for the hair and scalp. •⁠  ⁠Advanced Micro Pigment Chain System for intense and long-lasting color — up to 45 days of brillianc •⁠  ⁠Perfect coverage of gray hair and natural, multidimensional shades — neutral, cool, and warm tones •⁠  ⁠Smooth texture for precise application and progressive color release •⁠  ⁠Gentle, naturally derived fragrance •⁠  ⁠Free from PPD, resorcinol and nikel Color Defence Vegan Plex Complex A blend of botanical actives that protect, strengthen and enhance shine throughout the coloring process. •⁠  ⁠Babassu Oil – From the Amazonian palm fruit; softens and protects, forming a natural barrier while maintaining elasticity and preventing dryness. •⁠  ⁠Argan Oil – Rich in Vitamin E and essential fatty acids; deeply hydrates, smooths, and enhances luminosity. •⁠  ⁠Phyto-Keratin 18 – A plant-derived complex of 18 amino acids from wheat and soy that mimics human keratin; increases elasticity and fiber resistance for stronger, healthier hair. For intense, radiant color — with innovation, protection and respect.</image:caption>
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      <image:caption>– Fast &amp; Protective Developer. A professional developer cream designed for precise, controlled, and protective lightening and coloring services. Enriched with Argan Oil, Bamboo Extract, and Babassu Oil, it hydrates, strengthens, and shields the hair fiber, ensuring maximum protection while delivering consistent and vibrant results. Its fast-acting formula allows for customizable lift, making it ideal for all types of technical services, from delicate color refresh to intense bleaching. Key Active Ingredients: Argan Oil: Deeply moisturizes and protects the hair fiber, prevents free radical formation, seals the cuticle, and enhances natural shine. Bamboo Extract: Rich in amino acids, proteins, and trace elements, it repairs, restructures, and strengthens the hair from within. Babassu Oil: Emollient and antioxidant, it nourishes the hair while protecting the fiber during chemical processes.</image:caption>
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      <image:caption>Long – lasting hold, luminous finish A professional texturizing hairspray with strong, flexible hold and a natural, glossy finish. Its ultra-fine mist ensures even distribution and precise control, without leaving build-up or residue. • Fast-drying formula with Aloe Vera, Green Tea and Pro-Vitamin B5 • Protects from humidity while maintaining elasticity and shine • Ideal for all hair types and styles • Vegan &amp; cruelty free Strong control with a silky touch - for polished, long-lasting styling.</image:caption>
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      <image:caption>Rebuild – Protect – Illuminate A delicate nourishing and restructuring mousse with no fixing power, ideal for dry, curly or chemically treated hair. Formulated with Vegetable Collagen and Cocoa Butter, it rebuilds hair structure, restores softness and elasticity, and protects against thermal stress. • Adds body and hydration during blow-drying • Prevents color fading and dryness • Protects from heat and mechanical tools • Ideal for bleached or damaged hair For soft, bouncy and luminous hair - with a natural, healthy feel.</image:caption>
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      <image:caption>Brilliance – Protection – Anti-Frizz A lightweight anti-humidity shine spray that enhances luminosity and protects hair from dryness. Infused with Organic Argan Oil and advanced polymers, it seals moisture inside the hair shaft, leaving it silky, smooth and radiant. • Adds instant mirror-like shine • Protects against humidity and frizz • Non-greasy, ultra-light finish • Ideal as the final touch after styling The ultimate finishing spray for luminous, frizz-free perfection.</image:caption>
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